How to Calculate Return On Ad Spend for True Profitability
At its core, calculating your return on ad spend (ROAS) is pretty simple: you divide the total revenue from an ad campaign by what you spent on it. Spend $1,000 on ads and get $5,000 back in revenue? That’s a 5x ROAS, or 500%. This number is your quickest gut check on whether an ad … Read more